Digital Account Manager

The Digital Account Manager will manage and grow the company's portfolio of clients across various digital channels. The ideal candidate will have a solid understanding of digital marketing strategies, client management, and a passion for achieving business results. You will be responsible for developing and nurturing relationships with clients, ensuring the successful delivery of digital campaigns, and identifying growth opportunities.

• Client Relationship Management: Develop and maintain strong relationships with clients, understanding their needs and ensuring the agency can meet them effectively. Act as the primary point of contact for new business prospects.
• Quoting & Invoicing: Accurately scope projects and generate quotes and invoices for clients.
• Market Research & Analysis: Conduct market research to identify emerging trends, competitor strategies, and potential areas for growth. Provide insights to the management team to inform strategic decisions.
• Sales Strategy Development: Work closely with the Business Director - Digital to develop and implement effective sales strategies that align with the agency’s goals.
• Pitching & Presentations: Prepare and deliver compelling pitches and presentations to potential clients. Tailor proposals to meet the specific needs of prospects.
• Collaboration with Internal Teams: Work closely with internal teams (e.g., account management, creative, and digital marketing) to ensure seamless onboarding and delivery of services to new clients.
• Performance Tracking & Reporting: Track and report on key performance indicators (KPIs) related to business development activities. Provide regular updates to the management team on progress towards goals.
• Networking: Represent the agency at industry events, conferences, and networking opportunities. Build and maintain a strong professional network.
• Customer Feedback: Gather and analyse feedback from clients and prospects to continuously improve the agency’s offerings and approach.
• Campaign Strategy & Execution: Work closely with clients to develop digital marketing strategies that meet their business goals, overseeing the implementation of campaigns across platforms (SEO, PPC, social media, content marketing, email, etc.).
• Project Management: Manage multiple client projects simultaneously, ensuring that campaigns are delivered on time, within budget, and to the highest standard.
• Collaboration: Collaborate with internal teams (creative, technical, content, paid media) to deliver high-quality digital solutions for clients.
• Upselling & Cross-selling: Identify opportunities to expand services and products to existing clients, ensuring client retention and contributing to revenue growth.
• Budget Management: Monitor and manage client budgets, ensuring maximum ROI for both the client and the agency.

Qualifications

• Degree in Business, Marketing, Communications, or a related field.
• Degree in Business Administration or a related field.

Years of Experience

• 3+ years of experience in business development or account management, preferably within the digital marketing or advertising industry.
• Proven track record of successfully generating and closing new business opportunities.
• Experience with CRM software (e.g., Salesforce, HubSpot, etc.).
• Existing network of contacts within the digital marketing industry.
• Experience working in a fast-paced, dynamic environment.

• Strong understanding of digital marketing services (e.g., SEO, PPC, social media, content marketing, web development).
• Excellent communication, negotiation, and presentation skills.
• Ability to build and maintain relationships with clients and industry contacts.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Self-motivated, results-oriented, and able to work independently as well as part of a team.

Not Specified